We are a Sustainable Fashion Brand. With several popular movements driving growth and placing significant importance on the need for sustainability, the hype has carried forward to the fashion industry. The fashion industry, populated with companies using 'fast-fashion' manufacturing procedures, has become the second-largest pollutant worldwide. Plagued with unethical working conditions and incredibly damaging environmental impacts, responsible consumers have hopped onto the sustainable fashion bandwagon. Here at Emacity, we hope to inculcate a culture of conscious consumerism and the dire need for slow fashion. Intending to drive change, we want to dress everyone in the most stylish, creative, and innovative sustainably produced clothes we make! Stay with us, as we continue to discuss the forms of sustainable fashion. For further information on how we can help you or your business switch to more sustainable choices, contact us here!
The Seven Forms of Sustainable Fashion. Photo credits
A typical misconception is that these forms are exclusive or standalone. These seven types should intertwine and work together for every single garment produced for a genuinely sustainable fashion product.
At Emacity, we do our part to adhere to these seven norms, for what is in our control. We employ a 'made to order' manufacturing process to ensure no wastage. Our designs are original and stylish and thoroughly smash the perception of sustainable fashion products being boring. We strictly only use GOTS certified organic cotton, non-toxic, non-carcinogenic environmentally friendly dyes, and our entire production process is Fairtrade certified.Additionally, we recognise and prioritise the importance of employing local and female artisans.
Unfortunately, we cannot control the entire cycle, but we are here to help! These are a few tips you can easily accomplish to fuel the sustainably made train in motion and invest in a fair fashion industry:
Cue Macklemore, thrift shopping is an essential cog in the wheel of sustainable fashion and an excellent way to 'pop some tags'. Your shirt does not fit you anymore? Great, donate/sell it to a thrift store or even a charity for that matter. Thrift stores are excellent at repurposing and prolonging clothes' active life and making them more affordable and accessible.
2. Swap, Borrow and Rent
Time to normalise stealing your friend's food and clothes. Instead of buying an unnecessarily expensive dress/suit for a function, you only plan to wear once, rent it instead. Remember, buying new clothes means you are responsible for the emissions that come from them on some level. Share the love, renting clothes is an underrated way of avoiding unnecessary pollution.
The same logic can be applied to borrowing. If you can borrow or swap clothes from a friend, why not? It is free!
3. DIY and Recycling
When you scrape your knee, do you buy a new knee? Ripped clothes do not go into the bin, invest in a sewing kit. Simple DIY methods go a long way in prolonging the life of your clothes. However, when the garment is wholly worn and no longer useable, please take it to a recycling centre. Recycling centres salvage the textiles, which can be repurposed to manufacture new clothes or other textile-based products.
As consumers, it is high time we start evaluating our buying choices and how we treat our clothes after usage. There are many things wrong with the world, and as much we hate it, there some issues we have little control over. But where we can make a difference, there should be no hesitation, making the switch to sustainable fashion products are pivotal for a brighter future.
At Emacity, we strongly associate with the call for youth to be changemakers, being a Gen Z for Gen Z company.
We look forward to your support!